Contact Me
Prodos Consulting
Narrative | Systems | User Insight | Go-To-Market
Helping small teams navigate launch, pivots and scaling
Elaine Ramirez
What Clients Say
Velas Commerce
"Elaine's strategy work gave us a clearer sense of who our customers were and how to speak to them. A year later, we still reference the values and positioning frameworks she helped us shape."
— Erik Alvarez, Director
CTRL X
"That was the most helpful feedback I've received all year. I came in thinking I needed a pitch deck—what I got was clarity on what matters most, and what still needs to be proven."
— Solo founder
Find.co
"Elaine helped us operationalize affiliate monetization across multiple markets. The systems she designed were built for our stage and taught us how to sustain them as we grew."
— Commercial Director, Crypto
I work with teams to align story, system, and scale—especially during moments of launch, growth, or repositioning.
How I Work
Who I Work With
I help early teams build structure where things are messy—between vision and execution, story and product, ambition and operations.
I’m a growth and operations strategist with 15 years of content, events and audience development experience in the US, Asia and Latin America.
Clients usually bring me in during moments of change—when they’re launching, pivoting, or reorganizing—and need a fresh lens to get unstuck. I help them zoom out, align on what matters, and structure what’s next: a sharper pitch, a launch that lands, or systems that scale.
I’ve led narrative and ops at CoinDesk, built affiliate and content systems at Find.co, and supported early-stage teams like CTRL X and Velas Commerce through rebrands, messaging resets, and go-to-market planning.
I move fluidly between strategy, ops, and execution—connecting dots across teams and picking up the ball three courts over. The work is collaborative, practical, and built to last under pressure.
Technical & founder-led teams
Repositioning a product, preparing for a raise, or clarifying what they do for internal and external stakeholders
Media, affiliate & editorial orgs
Scaling monetization, optimizing engagement, streamlining content systems, or aligning story and revenue
Growth-stage startups
Launching something new, shifting direction, untangling internal ops, or implementing automated and AI-supported workflows
Solo founders or lean teams
Building traction with limited support—and needing clarity across GTM, monetization, content, or ops
How I Help Teams Move Forward
Strengthen Your Story
Clarify what you're building, why it matters, and how to talk about it—in a way that aligns your team, speaks to your audience, and supports growth.
Understand Your User
Use qualitative research and behavioral insight to shape strategy.
I translate user needs into usable frameworks for product, content, and comms.
Move Faster and Smarter
Design systems and frameworks that reduce friction and increase productivity and clarity—across launches, content ops, customer support, team workflows, and OKR alignment.
Small teams and early-stage founders often know one part of the puzzle deeply. I help connect the rest—by clarifying what matters, structuring the work ahead, and building systems to sustain momentum.
This often starts with a conversation: What are you really trying to do? What would success look like—internally, externally, or both? My role is to help teams move from instinct to alignment, and from motion to progress.
Strengthen Your Story
Positioning and messaging
Define what you're building, who it's for, and how to talk about it across investor, partner, and user surfaces
Pitch and narrative development
Reframe fundraising or strategic materials to sharpen the ask and show traction on your own terms
Thought leadership and communications
Develop authentic multi-voice, multi-channel strategies that align internal leads around a clear external message
Go-to-market
Structure launch messaging, rollout cadence, and channel strategy based on real user behavior and ecosystem signals
A key challenge for many teams I work with is organizing their many ideas into something simple and solid that resonates across audiences—whether that's investors, users, partners, or internal teams. I help founders and early teams structure the story: what matters most, how to frame it, and where it needs to show up.
Narrative work is foundational. It forces choices—about focus, order, and tone—and those choices affect not just communications, but go-to-market strategy, investor alignment, and product adoption. The result is a message that holds up across contexts: internally and externally, in pitch decks and onboarding flows, and under the pressure of deadlines and growth.
Understand Your User

Strategic Direction
Shape features, flows, and business models
Frameworks & Tools
Personas, logic maps, and prioritization guides
Research & Insight
Interviews, competitive analysis, and pattern recognition
Teams often start with a strong idea of what they want to build—but only a vague sense of who it's for. I help reorient that conversation. Instead of chasing product features or campaign language, we look at the underlying user logic: Who are you trying to reach? What do they actually need? And how do they experience what you've built so far?
User insight isn't a downstream input. It shapes the strategy from the start. When you understand your users clearly, everything sharpens—messaging, roadmap, GTM, even how your team talks to each other.
I use interviews and market research to draw out the details teams can miss: from the language users use, the recurring blind spots, the unspoken assumptions. These are the moments that make the difference between a decent guess and a sharp signal.
Not sure where to start? Let's chat
Move Faster and Smarter
Operational systems for scale
Design cross-functional, automated, and AI-supported workflows in Airtable, Notion, or Slack—for planning, team ops, and internal coordination
Support and onboarding infrastructure
Hybrid customer service systems, escalation protocols, and user education strategies
Content and campaign delivery
Build planning calendars, production flows, and delivery systems across social, editorial, and marketing
Performance frameworks
Designing OKRs, KPIs, or custom metrics to encourage accountability and focus execution while adapting to your team's culture
As teams grow, the work gets more complex—often faster than internal systems can keep up. Decisions repeat themselves. Coordination breaks down. Things fall through the cracks. I help teams set up operational scaffolding that supports growth without adding unnecessary complexity.
The systems I design are grounded in how the team already works. Whether it's managing campaigns, building content calendars, running affiliate ops, or coordinating launches, the goal is the same: create structures that are usable, adaptable, and easy to maintain.
Selected Projects
Founder Seed Pitch
Worked with a solo founder whose pitch blended infrastructure, content, and tech ideals without anchoring in clear user or investor logic. We clarified the core value to creators and readers, reframed monetization, and simplified the ask.
Protocol Ecosystem Rebrand
Supported a protocol team pivoting from L1 infrastructure to a cross-chain DeFi platform. Led a full narrative overhaul, redefined brand and PR materials, and structured a multi-voice strategy across team roles.
CoinDesk – DESK Token Launch
Led the communications rollout of CoinDesk's social token, including onboarding content, community messaging, and support flows. Built a hybrid customer service system that integrated with event operations.
These projects showcase my approach across different contexts—from helping founders clarify their vision to supporting established teams through strategic transitions. Each engagement is tailored to the specific challenges and goals of the team.
Ways to Work Together
Strategy Sprints (1-2 weeks)
Map a challenge, reframe a narrative, or structure a decision. Fast-turn engagements typically include light research, stakeholder input, and a decision-ready output.
Scoped Projects (3-12 weeks)
For when you need something built—like a new system, positioning framework, onboarding plan, or GTM calendar. Includes collaborative design, documentation, and handoff.
Ongoing Advisory (Monthly)
Lightweight coaching support. Regular working sessions, async reviews, and strategic guidance across messaging, product, or operations.
Fractional Roles (Flexible)
Temporary or part-time leadership across strategy, GTM, or ops. I plug in during high-stakes phases, lead execution, and help set up OKRs, systems, or plans for the next stage.
Every team moves differently. I structure engagements around what's most urgent—whether you need strategic clarity, a working system, or a partner embedded for a phase of growth.
If you're navigating complexity, refining your pitch, or building infrastructure for your next phase—I'd love to hear what you're working on.
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