Contact Me
Prodos Consulting
Narrative | Systems | User Insight | Go-To-Market
Helping small teams navigate launch, pivots and scaling
Elaine Ramirez
What Clients Say
Velas Commerce
"Elaine's strategy work gave us a clearer sense of who our customers were and how to speak to them. A year later, we still reference the values and positioning frameworks she helped us shape."
— Erik Alvarez, Director
Connect Puerto Rico
"That was the most helpful feedback I've received all year. I came in thinking I needed a pitch deck—what I got was clarity on what matters most, and what still needs to be proven."
— Solo founder
Find.co
"Elaine helped us operationalize affiliate monetization across multiple markets. The systems she designed were built for our stage and taught us how to sustain them as we grew."
— Commercial Director, Crypto
I work with teams to align story, system and scale—especially during moments of launch, growth or repositioning.
How I Work
Who I Work With
I help early teams with ambitious missions build structure where things are messy—between vision and execution, story and product, ambition and operations.
I’m a growth and operations strategist with 15 years of content, events and audience development experience in the US, Asia and Latin America.
Clients usually bring me in during moments of change—when they’re launching, pivoting, or reorganizing—and need a fresh lens to get unstuck. I help them zoom out, align on what matters, and structure what’s next: a sharper pitch, a launch that lands or systems that scale.
I’ve led narrative and ops at CoinDesk, built affiliate and content systems at Find.co, and supported early-stage teams like Connect Puerto Rico and Velas Commerce through rebrands, messaging resets and go-to-market planning.
I move fluidly between strategy, ops and execution, connecting dots across teams and picking up the ball three courts over. The work is collaborative, practical and built to last under pressure.
Technical & founder-led teams
Repositioning a product, preparing for a raise or clarifying what they do for internal and external stakeholders
Media, affiliate & editorial orgs
Scaling monetization, optimizing engagement, streamlining content systems or aligning story and revenue
Growth-stage startups
Launching something new, shifting direction, untangling internal ops or implementing automated and AI-supported workflows
Solo founders or lean teams
Building traction with limited support—and needing clarity across GTM, monetization, content or ops
Helping Teams Move Forward
Strengthen Your Story
Clarify what you're building, why it matters and how to talk about it—in a way that aligns your team, speaks to your audience and supports growth.
Understand Your User
Use qualitative research and behavioral insight to shape strategy.
I translate user needs into usable frameworks for product, content and comms.
Move Faster and Smarter
Design systems and frameworks that reduce friction and increase productivity and clarity, from launches, content ops and customer support to team workflows and OKR alignment.
Small teams and early-stage founders often know one part of the puzzle deeply. I help connect the rest by clarifying what matters, structuring the work ahead and building systems to sustain momentum.
This often starts with a conversation: What are you really trying to do? What would success look like internally, externally or both? My role is to help teams move from instinct to alignment, and from motion to progress.
Strengthen Your Story
Positioning and messaging
Define what you're building, who it's for and how to talk about it across investor, partner, and user surfaces
Pitch and narrative development
Reframe fundraising or strategic materials to sharpen the ask and show traction on your own terms
Thought leadership and communications
Develop authentic multi-voice, multi-channel strategies that align internal leads around a clear external message
Go-to-market
Structure launch messaging, rollout cadence and channel strategy based on real user behavior and ecosystem signals
A key challenge for many teams I work with is organizing their many ideas into something simple and solid that resonates across audiences—whether that's investors, users, partners or internal teams. I help founders and early teams structure the story: what matters most, how to frame it and where it needs to show up.
Narrative work is foundational. It forces choices—about focus, order and tone—and those choices affect not just communications, but go-to-market strategy, investor alignment and product adoption. The result is a message that holds up across contexts: internally and externally, in pitch decks and onboarding flows, and under the pressure of deadlines and growth.
Understand Your User

Strategic Direction
Shape features, flows and business models
Frameworks & Tools
Personas, logic maps and prioritization guides
Research & Insight
Interviews, competitive analysis and pattern recognition
Teams often start with a strong idea of what they want to build—but only a vague sense of who it's for. I help reorient that conversation. Instead of chasing product features or campaign language, we look at the underlying user logic: Who are you trying to reach? What do they actually need? And how do they experience what you've built so far?
User insight isn't a downstream input. It shapes the strategy from the start. When you understand your users clearly, everything sharpens—messaging, roadmap, GTM, even how your team talks to each other.
I use interviews and market research to draw out the details teams can miss: from the language users use, the recurring blind spots, the unspoken assumptions. These are the moments that make the difference between a decent guess and a sharp signal.
Not sure where to start? Let's chat
Move Faster and Smarter
Build workflows that reduce human bottlenecks
Develop cross-functional, automated systems in Airtable, Notion or Slack, with or without AI, to streamline planning, task handoffs and internal coordination.
Design user support that scales
Set up hybrid customer support systems, escalation paths and onboarding flows that reduce confusion and focus on building trust.
Make campaigns and content move smoothly
Set up calendars, production flows and delivery systems across editorial, marketing, sales, events and social teams.
Define what progress looks like
Prioritize OKRs, KPIs or team-specific metrics to clarify goals and keep execution aligned.
I build systems that replace meeting chaos, duplicate spreadsheets and buried docs with clear workflows that people actually use. That might mean an Airtable that triggers Slack alerts when a campaign moves stages, or a dashboard that shows execs what’s shipping this week, without the need for manually updating a slide deck.
At CoinDesk, I supported strategic and operational alignment for editorial, product, marketing and events teams as headcount grew from 30 to 200. For CoinDesk TV, that meant designing a centralized Airtable workflow system that tracked every segment, from initial booking to social distribution, automatically triggering Slack alerts at each milestone. And by building a cross-functional department designed to align strategy and content execution, I ensured initiatives consistently mapped to company priorities and delivered measurable impact.
I analyze real behavior, automate the handoffs and build simple dashboards that increase visibility without interrupting flow. The result is fewer blockers, clearer accountability and more productive use of limited team resources. Execs get a clean view of what’s moving, while teams spend less time chasing updates and more time doing the work.
Selected Projects
Founder Seed Pitch
Worked with a solo founder whose pitch blended infrastructure, content and tech ideals without anchoring in clear user or investor logic. We clarified the core value to creators and readers, reframed monetization and simplified the ask.
Protocol Ecosystem Rebrand
Supported a protocol team pivoting from L1 infrastructure to a cross-chain DeFi platform. Led a full narrative overhaul, redefined brand and PR materials and structured a multi-voice strategy across team roles.
CoinDesk – DESK Token Launch
Led the communications rollout of CoinDesk's social token, including onboarding content, community messaging and support flows. Built a hybrid customer service system that integrated with event operations.
These projects showcase my approach across different contexts—from helping founders clarify their vision to supporting established teams through strategic transitions. Each engagement is tailored to the specific challenges and goals of the team.
Ways to Work Together
Strategy Sprints (1-2 weeks)
Map a challenge, reframe a narrative or structure a decision. Fast-turn engagements typically include light research, stakeholder input and a decision-ready output.
Scoped Projects (3-12 weeks)
For when you need something built—like a new system, positioning framework, onboarding plan or GTM calendar. Includes collaborative design, documentation and handoff.
Ongoing Advisory (Monthly)
Lightweight coaching support. Regular working sessions, async reviews and strategic guidance across messaging, product or operations.
Fractional Roles (Flexible)
Temporary or part-time leadership across strategy, GTM or ops. I plug in during high-stakes phases, lead execution, and help set up OKRs, systems or plans for the next stage.
Every team moves differently. I structure engagements around what's most urgent—whether you need strategic clarity, a working system or a partner embedded for a phase of growth.
If you're navigating complexity, refining your pitch or building infrastructure for your next phase—I'd love to hear what you're working on.
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